Swedish sportswear brand AIM'N launches body-contouring ‘Shape’ collection

Halmstad, Sweden - March 24th, 2024

Swedish sportswear brand AIM'N (aimn.eu) today launches its new Shape Seamless Collection, including a pair of ultra-flattering butt-contouring leggings. To coincide with the launch, AIM’N has partnered with Jennifer Lopez for an Instagram collaboration, in which she shows off the new pieces to her fans in a brand new video.

The leggings are part of a full collection of activewear clothing, all made from a smooth seamless fabric with invisible scrunch details for a body contouring effect, creating the most flattering fit.

”Aim’n was born to inspire and motivate women worldwide to believe in themselves and the power of their dreams. To show the world that no dream is too big, you just have to believe in yourself and never give up. Doing this collar with J.Lo, our childhood idol, is another dream coming true.”- Tekla Acs, co-founder and creative director at aim’n.


AIM'N founder and Creative Director Tekla Acs comments: “The Shape Collection is designed to inspire women worldwide to feel confident in their own unique shape. Scrunch tights have been so requested by our community and we’re so happy to finally release scrunch tights the AIM'N way. Shape Seamless tights have an innovative invisible scrunch yet gives the same booty-enhancing effect as regular scrunch tights to flatter your figure. We call it the Scandi way of scrunch!”

AIM'N was founded in 2013 by Tekla Acs and Helen Van to empower women to believe in themselves and live an active life through clothes that they love and feel inspired by. Today, AIM’N is a global brand with products sold in more than 160 countries.

The Shape Collection is available for customers worldwide via AIM’N’s online store. More information can be found here: