STORIES | 28-08-26
aim’n Camp Norway: Four days in the wild
For the launch of our first Outdoor Collection, we packed our bags and headed to Loen, Norway, for the ultimate girls’ trip — four days of movement, connection and life outdoors. Surrounded by dramatic peaks, waterfalls and endless shades of green, aim’n Camp Norway was our chance to step away from everyday routines and into nature. We hiked through the rain, rolled out our yoga mats overlooking the mountains, gathered around the fire and shared long dinners with even longer views.
Welcome to camp aim’n
Our first afternoon in Loen was all about settling into camp and slowing down. Bags were dropped, layers came on and everyone quickly slipped into girls’ trip mode. The evening began with the ultimate girl dinner — good food, good conversation and that feeling when everyone is finally in the same place. As darkness settled over the mountains, we moved outside and gathered around the fire for a small bonfire ritual. Each of us wrote down something we wanted to leave behind before throwing the notes into the flames. A simple way to mark the beginning of a few days dedicated to being fully present — with nature, with each other and with ourselves.
Into the mountains
The next morning started with breakfast by the lake before we laced up our hiking boots and headed out. With mist hanging between the mountains and rain coming and going, we spent the day exploring the trails around Loen dressed in pieces from the new Outdoor Collection. Muddy shoes were inevitable. So were plenty of stops to take in the view. We paused for lunch outside before continuing through the landscape, eventually trading the trail for dinner high up in the mountains.
Slow mornings, big views
Not every adventure has to be fast. One of our favourite mornings at camp started on the mat, with a yoga session overlooking the mountains. We moved, stretched and breathed while the landscape outside did most of the talking. After a few days of hiking and exploring, it was a chance to slow things down and reconnect with our bodies before settling in for a long lunch. That evening, camp was transformed by candlelight for our final dinner together — a warm, intimate end to days spent almost entirely outside.
Put to the test
Designed for days spent outside, the aim’n Outdoor Collection combines technical functionality with silhouettes and colours made to feel just as good as they perform.
“Finding outdoor clothes that are both functional and actually look good isn't always easy, but aim'n really nailed it with this collection. The perfect mix of performance, comfort and style. I'm obsessed,” says Felicia.
Throughout camp, the collection moved with us through wet trails, changing temperatures and long days outdoors — giving us the most authentic product test we could have asked for.
“We really got to put the new Outdoor Collection to the test at aim'n Camp since it was raining non-stop, and we stayed both dry and warm the entire time. Functional clothes that also look so good!, says Bettina Burud.
“Finding outdoor clothes that are both functional and actually look good isn't always easy, but aim'n really nailed it with this collection. The perfect mix of performance, comfort and style. I'm obsessed,” says Felicia.
Throughout camp, the collection moved with us through wet trails, changing temperatures and long days outdoors — giving us the most authentic product test we could have asked for.
“We really got to put the new Outdoor Collection to the test at aim'n Camp since it was raining non-stop, and we stayed both dry and warm the entire time. Functional clothes that also look so good!, says Bettina Burud.
