aim'n opens new concept store in Stockholm

The company continues its physical expansion

The Swedish training brand aim'n sportswear continues its physical expansion with a new permanent store at Kungsgatan 4 in Stockholm, after the autumn's success with a pop-up store in Bibliotekstan. The store, which opens on 3 March 2023, will be the third aim'n concept store in Sweden and the first permanent aim'n store in Stockholm.

- We are very happy to finally open a permanent store in Stockholm, after a long search for the perfect premises for us in the area. Kungsgatan is an attractive location that suits our brand perfectly, and with the store we are strengthening our presence in the capital to be able to offer an inspiring selection physically as well as digitally. We are so excited to welcome our amazing customers to the Kungsgatan store, says Tekla Acs, co-founder and creative director at aim'n

- We are very pleased that aim'n chooses one of Hufvudstaden's properties on Kungsgatan for its new flagship establishment in Stockholm. The new concept store compliments the existing range well and helps to strengthen Kungsgatan as a business street and lively meeting place in the middle of the city, says Emanuel Westin, head of business development store, Hufvudstaden. 
The new store of approx. 150 m2 will open on 3 March 2023. The store will be inaugurated with happenings, opening offers as well as exclusive first-hand shopping of the company's upcoming collection. At the end of March, a new aim'n concept store will also be opened at Östra Hamngatan 35 in Gothenburg.